Location-Location-Location
That
is quite a unique title. But
it is very important. All activities
require space. More so, if the
activity has a business orientation.
Clients and customers have to
be able to reach the source
of the products or services
they need at least cost and
within a minimum travel time.
Suppliers have to be able to
bring their stocks easily to
their stores. (Ever wonder why
most public markets are beside
rivers or are along the seacoast?)
How
many times have we noticed businesses
thrive because it is “strategically”
located for that kind of business?
And how many times have we seen
the opposite - bankruptcy due
to “wrong” location?
When we say “strategic”
we refer to its usefulness to
the sale of the products or
services of a business. A sale
is a transaction involving at
least two persons. Of course,
we know that it is between a
buyer and a seller. So the best
location must be advantageous
to both the buyer and the seller.
Why
go into this fundamental premises?
I
want to point out that the location
of a project can spell the difference
between success or failure or
between gaining profits or suffering
losses. The decision where to
locate a project would depend
on how the decision-makers understand
the nature and requirements
of such project.
There
could be other reasons which
are not financial nor economic
in nature. Whatever be these
reasons, if the project is to
be implemented by a government
agency or a local government
unit then one of the objectives
should be achieving the highest
benefits for the least cost.
For the most part, this is dependent
on appropriate location.
Sometimes
we wonder whether such objectives
are recognized by decision-makers
in government. Empty public
markets, ports without boats
docking on them and unmanned
barangay health centers are
examples of failures in decision-making
which cost the taxpayers their
hard-earned money.
The
taxpayers bear the cost of such
wrong decisions.
It
is, therefore, relevant to ask:
is locating the commercial center
and public market of Tacloban
in an interior area which is
presently a garbage dump a good
location that will make the
project a success? Come on.
Think.
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